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I have cleaned up after a lot of agency disasters. The CEOs who avoided them all asked some version of the same three questions before signing.

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Over 40 years, I have stepped in to clean up after dozens of agency nightmares. Big checks written, 12-month contracts signed, and almost nothing to show for it except fancy slide decks and excuses. But I’ve also worked with smart CEOs who never get burned. Before they sign a contract with any marketing partner, they always ask three simple questions: - "Can you show me a client in my exact industry whose revenue actually grew?" (Not just someone whose "clicks" went up.) - "Who is specifically doing the work on my account every day?" (Make sure the senior team pitching you isn't handing your account off to an intern.) - "What happens if this program misses its targets in the first 90 days?" (Listen carefully to see if they take accountability or immediately make excuses.) Bad agencies will fumble these questions every single time. Good partners will answer them with total confidence. Ask them before you sign on the dotted line. If t...
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The 40% Sales Leakage You're Losing Before the Sale Even Starts

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There's a problem most companies are diagnosing completely wrong. When revenue misses projections, the default response is predictable: the sales team needs better training, the marketing message needs work, or the product needs repositioning. Leadership starts dissecting why prospects chose another vendor, what features were missing, what objections weren't handled well enough. After working with over 70 agencies and building marketing systems for founders running $3-5M companies, I've seen a pattern that most leadership teams miss entirely: about 40% of your sales loss isn't happening in the sales process at all. It's happening in the handoff. The Difference Between Sales Loss and Sales Leakage There's a distinction here that changes how you should be allocating resources, so let me be specific about it. A real sales loss is going head-to-head with a competitor and not winning because you didn't put on the hook what the fish wanted to eat. You presented. ...
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We produced a 90-minute live event in the studio last week. By the end of the month it will be 20 separate sales assets. Here is how.

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Last week, we brought a client into our multi-camera production studio for a 90-minute live presentation and Q&A session. Most companies would host that event, thank the attendees, post a long recording on YouTube that nobody watches, and call it a day. We do things differently. By the end of this month, that single 90-minute recording will be turned into 20 separate sales assets: - 5 short video clips answering specific customer questions for LinkedIn. - 3 detailed blog posts summarizing key industry insights. - 1 downloadable PDF framework for the sales team to use on calls. - 8 social text posts featuring core quotes from the event. - 3 direct video clips embedded inside active sales proposals. You don't need to constantly create new content from scratch. You just need a studio-grade production plan that turns one great live event into a year of sales tools. If this has made you curious, why not take the next step and book a free 15 minute discovery session by clic...
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