5 Things Every Marketing Team Needs to Know About Proving AI Search ROI
Almost every marketing team agrees AI search is the future. Almost none of them can prove what it's actually worth to the bottom line. Executives are asking a fair question: "What are we getting for this?" If your only answer is a referral report full of tiny numbers from ChatGPT or Perplexity, you'll lose that conversation. AI search has value. The old attribution playbook just wasn't built for it. Here are five things you need to understand, including the three-part framework you can start running right now to prove the value of AI visibility. 1. The Blue Link Is Dead, and Your Attribution Model Went With It For twenty years, search measurement followed a clean story. Someone typed a query, clicked a blue link, landed on your site, and converted. Every step left a fingerprint, and it was easy to report. That journey has changed. Today, a buyer asks a chatbot a question and gets a full answer without ever seeing a results page. They might read your brand name in ...