96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]
It’s no secret that the web is growing by millions, if not billions of pages per day. Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes. But how much of this content gets organic traffic from Google? To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why. How many web pages get organic search traffic? 96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits. Distribution of pages by traffic from Content Explorer Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data: - ~14 billion pages may see...