Appture Digital Media

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results. Knowing your competitors’ keywords is the easiest form of How to find your competitors’ paid keywords - Go to Ahrefs’ Site Explorer - Enter your competitor’s domain - Go to the Paid keywords report https://www.leadbuildermarketing.com/how-to-find-and-use-competitor-keywords/

Have you ever clicked on a brand’s ad and ended up on a website  you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users.  Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords. Affiliates do this to trick you into clicking on their ad instead of a real one from the brand. How does ad hijacking work? Imagine you search for . Normally, the first ad you see should be the brand’s official one, taking you straight to its website. Here’s how ad hijacking disrupts that: - The rightful owner: The first ad above belongs to the brand. It leads directly to its own website via the correct tracking link.. - The obvious culprit: The second ad is from an affiliate. It redirects you to the brand’s website, but adds the affiliate’s  tracking link in the process. This lets them steal a commi...

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance - Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. - Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. - Brand keyword efficiency: Increased brand-specific searches like “Lectric ebike,” by  securing links and brand mentions in content at key touch points along the audience’s journey. - Integrating digital PR and SEO: Integrated digital PR with SEO efforts to enhance visibility and maintain prominent search rankings, using the audience journey to guide both on-page and off-page tactics. Ecommerce SEO can be painful. You can try blog or inform...

Email newsletters started out as a modest communication channel. Today, however, it has emerged as a source of revenue generation.  Which is why the email newsletter is among the top email marketing trends in 2024 . It’s no longer simply a medium for delivering news and updates. Rather, it’s part and parcel of sending tailored content to your audience with the goal to engage and convert.  The Case for Email Newsletters: Milk Road And Morning Brew Milk Road and Morning Brew stand out as illustrious real-world cases for the potential of email newsletters. Their story could be the story of any brand eager to spread the word.  Let’s start with Milk Road. It began as a newsletter for cryptocurrency-related news, which was launched by Shaan Puri and Ben Levy in February, 2022. By the end of just three weeks post-launch, their newsletter had over 70,000 subscribers . And within 10 months of the launch, Milk Road commanded a staggering 250,000 subscribers to their newsletter....

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform.  State of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360). The company touted DV360’s ability to stitch together fragmented streaming inventory sources, reaching 92% of U.S. connected TV households, according to Sean Downey, Google’s president of Americas and global partners. In one cited case study, SAP used DV360 to reach 29 million unique viewers, with 5.6 million increm...

Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension. What changed. Google advertisers can no longer use Shopping ads to: - Promote services that generate, distribute or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create “deepfakes” and other manipulated imagery. - Create ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity. Enforcement. The enforcement started yesterday (May 1) for Shopping ads. For all other ad types, advertisers have until May 30 to make all necessary changes to ensure their ads fall within...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity.  We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.  Yet when I ask new clients and prospects why they don’t have YouTube video ads, they usually give one or more of the following reasons: - They don’t have the budget. - They tried YouTube video ads once and didn’t see the value. - They’re not sure how to get started.  Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. Objection 1: You don’t have the budget YouTube video ads often come second to other types of digital advertising in priority, especially...