Appture Digital Media

Ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.  Benefits of ethical marketing Ethical marketing breeds trust among potential customers. For example, Apple has focused heavily on privacy in its advertising efforts in recent years: And it seems to be working—if this recent poll by my colleague is any indication. Based on gut feeling, which of these companies do you think cares most about your data privacy? — Joshua Hardwick (@JoshuaCHardwick) September 1, 2023 But “trust” isn’t the only benefit of so-called ethical marketing. It can also lead to positive publicity and backlinks. According to Ahrefs’ Site Explorer , Apple’s Environment page has backlinks from ~4,400 referring domains (linking websites): If we head to the Backlinks report and dig deeper, we find that many of these are positive mentions of Ap...

Unmatched Expertise At Appture Digital, our team of seasoned experts is the driving force behind our success. We are a collective of visionaries, strategists, and creatives, all dedicated to crafting bespoke marketing solutions for our clients. Our deep industry knowledge allows us to navigate the digital landscape with finesse, ensuring that our strategies yield exceptional results. Cutting-Edge Strategies In the fast-paced world of digital marketing, staying ahead of the curve is imperative. Appture Digital is renowned for its innovative approach. We don't follow trends; we set them. Our team leverages the latest tools and technologies to develop strategies that resonate with your target audience and drive conversions. Tailored Solutions We understand that every business is unique. That's why Appture Digital takes a personalized approach to digital marketing. We work closely with our clients to understand their specific goals, challenges, and aspirations. This deep understand...

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. How to combine SEO and content marketing (the Ahrefs’ way) How do we do what we do? Believe it or not, there’s a method to the madness. Here’s one line that summarizes our entire SEO content marketing strategy: We create and maintain high-quality, product-led, search-focused content about topics with business potential and search traffic potential. Let me break down how we combine SEO and content marketing: 1. Find topics with search traffic potential If you want to acquire search traffic, you need to target topics that your potential customers are searching for. The easiest way to find these keywords is to use a keyword tool like Ahrefs’ Keywords Explorer : - Go to Keywords Explorer - Enter a few broad keywords related to your site or niche - Go to the Matching terms report - Filter f...

B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That means the person that will use your product or service, but also decision-makers and potential blockers, like the CEO or the legal team. B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun they can have, and the different ways they can use the toy. But kids have no money, so you also need to persuade their parents to open their wallets. Parents care less about fun, and more about boring things like pricing, safety, and durability. Adverts alone won’t work: you need guarantees and safety manuals too. To make the sale, you need to persuade on two fronts—but take too long, and the kid will forget all about you and buy something else instead. 2. Big deal sizes mean increased scrutiny One of the perks of selling to a big busines...

A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you. Marketing channels are of fundamental importance to any business because they enable communication — without that, there can be no sales. The most valuable brands in the world use multiple channels at the same time. This article will help you follow their strategy and pick a mix of channels that fit your business best. Types of marketing channels From a high-level view, the landscape of marketing channels can be divided into a few groups. Some popular categorizations include direct/indirect, free/paid, and traditional/digital.  Arguably, the most practical way of thinking about marketing channels is in term...

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors . In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. 1. https://www.leadbuildermarketing.com/ecommerce-marketing-11-strategies-to-drive-traffic-and-sales/

social media marketing, social media marketing agency, customized social media marketing, targeted advertising, engagement, brand awareness, influencer marketing, analytics, business growth As a leading social media marketing agency, we understand the importance of having a strong online presence . One of the key ways to achieve this is through effective social media marketing strategies. Expertise in Customized Social Media Marketing Plans At Lead Builder Marketing, we are experts in creating and implementing customized social media marketing plans that drive results. Our team of experienced professionals has a deep understanding of the various social media platforms and how to use them to reach your target audience. Targeted Advertising for Maximum Impact One of the key elements of our social media marketing strategy is the use of targeted advertising . By carefully selecting the demographics and interests of our target audience, we are able to ensure that our ads are seen by the p...

Daniel Elliott, CEO, Author Digital marketing is the process of using digital channels, such as search engines, social media, email, and websites, to promote a product or service. It has become an essential part of modern business strategy, as more and more consumers are turning to the internet to research and purchase products and services. One of the key components of digital marketing is creating a strong online presence through search engine optimization (SEO). This involves optimizing your website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. By targeting long-tail keywords, such as "digital marketing strategies" or "digital marketing for small businesses," you can increase your chances of appearing in front of your target audience. In addition to SEO, social media has become an important platform for digital marketing. Platforms such as Facebook, Instagram, and Twitter can be used to engage with customers, build ...

social media marketing, social media marketing agency, customized social media marketing, targeted advertising, engagement, brand awareness, influencer marketing, analytics, business growth As a leading social media marketing agency, we understand the importance of having a strong online presence . One of the key ways to achieve this is through effective social media marketing strategies. Expertise in Customized Social Media Marketing Plans At Lead Builder Marketing, we are experts in creating and implementing customized social media marketing plans that drive results. Our team of experienced professionals has a deep understanding of the various social media platforms and how to use them to reach your target audience. Targeted Advertising for Maximum Impact One of the key elements of our social media marketing strategy is the use of targeted advertising . By carefully selecting the demographics and interests of our target audience, we are able to ensure that our ads are seen by the p...

Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They definitely have an advantage, but they still have to figure out what content to create and put in the work to rank. Even with all the advantages that enterprise companies have related to the strength of their domain, as well as personnel and resources, they struggle to use SEO effectively to get more traffic. Scale, complexity, politics, lack of strategy, lack of processes, and red tape make content marketing for enterprise companies more difficult than it is for smaller companies. Here’s how to approach enterprise content marketing. Getting buy-in and scaling In enterprise organizat...

In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEO pro? If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. Soft skills Of course, if you want to enhance your SEO knowledge, mastering the basics of SEO is a must. But there are many other valuable skills that all experienced SEOs need to work well in this industry. Analytical thinking If you want a career in SEO, being an analytical thinker is an essential skill to have.  You need to look at data and understand what has gone wrong and why; also, what are the best steps to take and rectify it? You will also need to prioritize tasks effectively for individual clients (as their needs change and grow) and even prioritize one client’s work over another.  Adaptability SEO is an ever-changing landscape. With search engine algorithms constantly being updated, your strategy may need to change overni...

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. Digital transformation ranks among the top priorities for organizations in 2024. https://www.leadbuildermarketing.com/16-digital-transformation-statistics/

Buckle up, because the digital marketing world is changing faster than you can say "algorithm update"! Google's shaking things up, AI's everywhere, and privacy laws are getting stricter. It's enough to make your head spin. But don't worry, I've got you covered. Forget winging it – a solid plan is your secret weapon to stay ahead of the curve. And that's where my new book, "The Digital Marketing Success Plan," comes in. It's your step-by-step guide to crushing it online. Here's a sneak peek at the five steps, which I call the START planning process: Strategy: Figure out where your business stands and where you want to go with digital marketing. Set realistic goals, track your progress, and get everyone on the same page. Think of it like planning a road trip – you need to know your starting point and destination before you can map out your route. Tactics: Now, brainstorm all the different ways you can reach those goals. Should y...

Nowadays digital marketing agency strategies is an important topic. In today's hyper-competitive online landscape, standing out as a digital marketing agency demands content that cuts through the noise with unmatched quality and strategic direction. Let's dive into strategies to surpass competitors and establish your agency as the authority in your niche. Digital Marketing Agency Strategies : Know Your Target Audience Audience profiling is paramount. Deeply understand your ideal clients: - Pain Points: What problems keep them up at night? - Goals: What do they aspire to achieve through digital marketing? - Online Behavior: Where do they seek information and consume content? Demonstrate Thought Leadership Go beyond surface-level blog posts. Aim for original research, expert-backed whitepapers, and in-depth case studies. This establishes your agency as an innovative, solution-focused leader in the industry. The Case Study Deep-Dive Case studies are the backbone of any digit...

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products or services to consumers and businesses. It is a broad term that encompasses a variety of different marketing strategies, all of which are designed to reach potential customers online and encourage them to take a desired action, such as making a purchase or signing up for a newsletter. Digital marketing is important for businesses because it allows them to reach a large audience, target their ideal customers, and measure the results of their campaigns. In today's world, where more and more people are spending time online, digital marketing is essential for businesses that want to stay ahead of the competition. Here are just a few of the benefits of digital marketing for businesses: Reach a large audience: The internet has billions of users, so businesses can reach a large number of potential customers with digital marketing. Target ideal customers: Di...

Buckle up, because the digital marketing world is changing faster than you can say "algorithm update"! Google's shaking things up, AI's everywhere, and privacy laws are getting stricter. It's enough to make your head spin. But don't worry, I've got you covered. Forget winging it – a solid plan is your secret weapon to stay ahead of the curve. And that's where my new book, "The Digital Marketing Success Plan," comes in. It's your step-by-step guide to crushing it online. Here's a sneak peek at the five steps, which I call the START planning process: Strategy: Figure out where your business stands and where you want to go with digital marketing. Set realistic goals, track your progress, and get everyone on the same page. Think of it like planning a road trip – you need to know your starting point and destination before you can map out your route. Tactics: Now, brainstorm all the different ways you can reach those goals. Should y...

Unlock your brand’s full potential with our comprehensive digital marketing services, tailored to drive traffic, increase leads, and skyrocket your online presence. contact us Appture Digital’s Suite of Online Marketing Services As a leading marketing agency, Appture Digital offers a wide array of services tailored to meet your business objectives. Each service fits into a larger digital strategy, ensuring your business maximizes its potential for growth. Search Engine Optimization SEO is essential in today’s digital landscape, with Google processing 3.5 billion daily searches. As an expert SEO agency, we boost your website’s visibility using on-page, off-page, technical, and local SEO strategies to rank for the most relevant keywords and drive organic traffic. Search Engine Marketing In addition to organic search, SEM helps your business reach targeted audiences through paid ads. Our SEM services craft h...