29 Top Digital Marketing Tools for Every Budget

29 Top Digital Marketing Tools for Every Budget

Whether you’re a solo business or a team, the right digital marketing tools can increase sales.

And with artificial intelligence (AI) being added to almost every other software product, you’re probably more curious than ever to find solutions that give you an edge.



This post shares the 29 effective digital marketing tools for every budget. We’ve grouped these tools by the strategies, channels, and purposes they serve.



We’ve put search engine optimization (SEO) first.



Why?



HubSpot’s 2024 Report found that while social media is the most used marketing channel, SEO delivers the highest return on investment.





Let’s get started.



The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers



Our Recommended Digital Marketing Tools





- SEO: Semrush SEO, Google Search Console, Google PageSpeed Insights

- Link building: Backlink Analytics, Help a B2B Writer, Hunter

- Email marketing: Mailchimp, ActiveCampaign, ConvertKit

- AI writing: ChatGPT, Jasper, ContentShake AI, SEO Writing Assistant, Wordtune

- Content creation and design: Canva, Remove.bg, VEED.IO

- Social media marketing: Semrush Social, Buffer, Sprout Social

- Paid advertising: Meta Ad Library, LinkedIn Ad Library, Semrush Paid Advertising



Let’s explore what makes these tools worth considering.



Search Engine Optimization Tools



SEO is the process of optimizing your website for both users and search engines. To help you improve your website’s search engine rankings. And attract more traffic.



Here are some common tasks associated with SEO:





- Keyword research: Identifying the search terms that your target audience enters into search engines when they want to find information related to your industry, product, or service

- Content production: Producing high-quality content that targets these keywords. And matches the search intent of your audience.

- On-page SEO: Optimizing your webpages and content so that they show high up in search results



Here are a few great SEO tools to consider:



SEO Tools from Semrush

Semrush has more than a million active users in 2024. There’s a good reason why.



Whether you want to find the best keywords for your business or research competitors, Semrush’s extensive suite of SEO tools can help you reach your goals.



Here are some popular Semrush tools to consider:



1. Keyword Magic Tool

The Keyword Magic Tool makes it a breeze to identify keywords relevant to your business. Keywords are phrases, or queries users enter into search engines to find information.



Semrush – Keyword Magic Tool

This tool features one of the largest keyword databases, containing more than 25.5 billion keywords. It offers a slick, streamlined interface for researching and identifying the best keywords for your business.



The Keyword Magic Tool provides additional information about each keyword. Like its:





- Intent: The purpose searchers usually have when they use it

- Volume: How many times the keyword is searched for each month

- Keyword difficulty (KD%): How hard it is to rank for the keyword in search engine results (on a scale of 1-100)



Keyword Magic Tool – Features

You can use filters to identify the most promising keywords for your business.



For instance, if you’ve just launched your website, targeting high-difficulty keywords may not be ideal. You can use the “KD%” filter (a drop-down menu) to discover easy-to-rank-for keywords instead.



Keyword Magic Tool – KD filter

The “Volume” filter lets you find keywords that lots of people are searching for.



Keyword Magic Tool – Volume filter

You can even use a combination of filters to narrow your search further.



2. Traffic Analytics

Traffic Analytics lets you perform extensive competitive analysis. You can use it to reverse-engineer how your top competitors attract organic search traffic to their websites.



Semrush – Traffic Analytics

The tool provides valuable insights into your competitors’ online strategies. Like:



Traffic Journey: Understand the percentage of traffic that comes from different channels. Like direct visits, organic search, paid search, social media, and referrals. And, you can see where it goes.



Traffic Overview – Traffic Journey

Top Pages: See which pages attract the most traffic. And get information about each page like traffic share, unique page views, entrances, exits, and more.



Traffic Overview – Top Pages

Audience Overview: Compare the audiences of several competitors in one place.



Traffic Analytics – Audience Overview

3. Keyword Gap

Keyword Gap lets you compare the keyword profiles of up to five domains. Including yours.



Use this tool to discover keywords that your competitors are ranking for, and you aren’t. This helps you spot gaps in your own keyword and broader SEO strategies.




https://www.leadbuildermarketing.com/29-top-digital-marketing-tools-for-every-budget/

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