SEO for Plumbers: How to Rank Higher & Get More Customers

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed?

It’s not luck.

These plumbing companies all focus on the same core SEO strategies.

Take Deer Valley Plumbing Contractors, for instance.

They appear in Google’s 3-Pack when prospective customers in their area search for “plumbing company” and other related keywords.

And they have notably more reviews than the competition.

Their site also ranks for 3K keywords.

This helps Deer Valley Plumbing Contractors drive 2.7K organic visits to their website each month.

Traffic that would cost an estimated $44.7K per month in Google Ads.

The best part?

With SEO for plumbers, your business can achieve similar—or better—results.

In this guide, you’ll learn SEO fundamentals that’ll help your site rank higher, from local search to link-building.

But first, let’s start with a quick overview of what exactly plumbing SEO is.

What Is Plumbing SEO?

Plumbing SEO is a set of practices that increase a plumbing company’s website’s visibility in search engines like Google.

SEO for plumbers includes:

- On-page optimization: Optimizing your service pages for key terms like “water heater repair” or “emergency plumber” by using strategic headers, meta descriptions, and location-based keywords that match how local customers actually search
- Technical SEO: Making sure your plumbing website loads quickly on mobile devices, has intuitive navigation, including clear contact information, and works smoothly for emergency calls
- Local SEO: Optimizing your Google Business Profile, service area pages, and local citations to show up in “near me” searches and Google Maps when homeowners need a plumber in your area
- Content marketing: Creating helpful guides, FAQs, and service pages that answer common plumbing questions like “Why is my water heater leaking?” or “How to unclog a drain” to attract local homeowners searching for solutions
- Link building: Building credibility and authority by getting featured in local business directories, home service websites, and plumbing supplier sites

What Are the Benefits of SEO for Plumbers?

SEO has many benefits for plumbers—especially if you’re at the top of the search engine results pages (SERPs).

This includes attracting more qualified leads, building authority, and increasing revenue—all without spending a dime on advertising.

Think about how people search for plumbers today.

When a homeowner’s water heater fails at midnight, or their kitchen sink backs up before a dinner party, they immediately grab their phone and search Google.

SEO increases your chances of showing up in these searches, helping you get more ready-to-hire leads.

And you have plenty of opportunities—246,000 people search for “plumbers near me” in the U.S. every month.

But that’s far from the only search term getting traffic.

Countless people search for standard and urgent plumbing-related terms monthly:

- Emergency plumber: 27,100 monthly searches
- Plumbing companies near me: 27,000 monthly searches
- Best plumbers near me: 9,900 monthly searches
- 24 hour plumber: 4,400 monthly searches

When your website ranks at the top of Google for these terms, you’re essentially setting up a 24/7 lead generation system.

6 Essential Plumber SEO Strategies

Ready to outrank your competitors and capture more high-value plumbing leads?

These six SEO strategies work together to boost your search visibility. And convert website visitors into paying customers.

1. Keyword Research

The first step of any plumber SEO campaign is keyword research.

This involves identifying relevant keywords based on key metrics like search intent, volume, and keyword difficulty. And conducting research into your competitors’ keyword strategies.

Understand Keyword Metrics

A tool like Semrush’s Keyword Magic Tool is helpful for conducting keyword research.

Enter a seed keyword like “plumbing company” into the Keyword Magic Tool.

You’ll see a list of keyword ideas and some important information about each term.

This includes “Intent.”

Search intent is the reason behind a user’s search—it tells you why they searched and what they were hoping to find.

There are four types of search intent.

Including:

- Informational: These are searches where people want to learn something, like “how to fix a clogged toilet.” This type of content works best as detailed guides and tutorials.
- Navigational: When searchers are looking for a specific plumbing business or page like “Jerry’s Plumbing Company” or “Plumbing Pros hours of operation”
- Commercial: The person wants to know more about a product or business, such as “best plumbers in Austin” and “sink repair.” Use these in product comparison articles, testimonials, and service pages.
- Transactional: The person is ready to hire and might search “hire a plumber” or “call a plumber.” Use strategic calls to action (CTA) and keywords like “hire” and “book now” on your site. https://www.leadbuildermarketing.com/seo-for-plumbers-how-to-rank-higher-get-more-customers/