The Founder
The founderSearching for the big idea?
Look No Further. Meet the Fixer.
For more than 40 years, Daniel Elliott has turned underperforming brands, products and launches into measurable growth. Today he leads Appture Digital Media, a boutique team of strategists, storytellers and makers who sit at the table as your creative partner, not another vendor.
Book a strategy call with Daniel →Read the back story ↓
“I’m The Dude, Man.”El Duderino, if you’re not into the brevity thing.01 / EXPERIENCE40+Years in marketing
Strategy, creative and production across print, digital, video and PR.
02 / CLIENTS350+Companies directed
Strategic and creative direction for brands from startups to Fortune 1000.
03 / REVENUE$1B+Sales influenced
Sales revenue directly managed and influenced across his ventures.
04 / WEB850+Websites produced
Conversion-focused sites built and launched since 2002.
The genius behind the claimDesigns that impress, with results that amaze.
We’re a boutique digital agency built for brands that want a creative partner at the table. We sit at the crossroads of branding, marketing, digital and PR, connecting the dots so your story feels consistent everywhere it shows up, from motion and social to web, paid media, email and live experiences.
Every engagement starts with listening. Our InteloGenesis process digs into your goals, pressures, customers and competitive landscape, then distills it into one clear, insight-driven idea at the center of everything we create.
- Brand strategy and positioning- Conversion-focused websites and lead generation
- Video, photography and studio production
- Print, packaging and campaign creative
- Public relations and earned media
The growth years
A reputation built on fixing what others couldn’t.
Across every venture, Daniel has been the creative force: shaping brand messaging, designing print and digital campaigns, producing video and social strategies, and driving results at scale.
- Mid-1990sDetails Integrated Marketing
A firm focused on the health and fitness industry. Revitalizing underperforming brands earned Daniel a reputation as a Fixer with Honeywell HVAC, General Signal Company, Executone Information Systems, WL Wellness, Schiff Bio-Foods and Weider Health & Fitness.
- To 2008InteloQuence, Chicago
Daniel founded and led InteloQuence, directing brand, product and campaign work that brought more than 7,000 consumer products to market.
- 2008–2016iThinQware and the iWatch platform
Daniel founded iThinQware and developed and launched the iWatch Criminal Intelligence Platform, a public-safety system that earned TV news coverage from Dallas to Connecticut and Florida.
- 2016A successful exit
Under his leadership, iThinQware grew from startup to $12.8 million in annual sales before a successful exit.
- TodayAppture Digital Media
Daniel brings the same playbook to B2B, technology and consumer brands: a clear idea, a website that converts, video that sells and campaigns built to perform.
iWatch was adopted by agencies including- U.S. Department of Homeland Security
- U.S. Department of Defense
- State of North Carolina
- Purdue University
- City of Dallas
- Harris County Sheriff’s Office
- Philadelphia Police Department
- Philadelphia Sheriff’s Office
The back storyHands-on partners, from first idea to final reporting.
We show up as an extension of your team. You work directly with the people doing the work, with regular check-ins and room for refinement and smart pivots. We guide, we challenge when it helps, and we tie every decision back to what matters most for your organization.
Our clients include government agencies, educational institutions, municipalities and Fortune 1000 brands, and many stay for years. Together we’ve led multimillion-dollar initiatives that turn attention into engagement, and engagement into measurable results.
“You become the brand you know you can be: grounded, distinctive and consistently delivering on your promises.”
The outcome we build for every clientAs featured across the country
Seen, quoted and trusted.
National and regional media, industry publications and the brands and associations Daniel’s work has reached.
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Watch the TV coverageRead the pressBring Daniel the problem nobody else could fix.
Stalled launch, flat leads or a brand that no longer fits? Get a direct conversation with Daniel and a clear plan to grow.
Book a strategy call →Frequently asked questions
About Daniel Elliott.
Who is Daniel Elliott?Daniel Elliott is the founder of Appture Digital Media. Over a career of more than 40 years he has provided strategic and creative direction to more than 350 companies, built and sold iThinQware, the company behind the iWatch public-safety platform, and produced more than 850 websites since 2002.
What is the InteloGenesis process?InteloGenesis is how every engagement starts. We dig into your goals, pressures, customers and competitive landscape, then distill it into one clear, insight-driven idea that guides the brand, the website and every campaign that follows.
What kinds of organizations does Daniel work with?Clients include government agencies, educational institutions, municipalities and Fortune 1000 brands, with work spanning health and fitness, consumer products, HVAC and manufacturing, public safety and technology.
How do I start a project with Appture Digital Media?Book a strategy call. You will talk directly with Daniel about your goals, where growth is stuck and what a practical plan looks like, with no hand-off to a junior account team.
https://www.leadbuildermarketing.com/danielelliott/
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