Fractional CMO Services
Fractional CMO services · DallasYou don’t need more marketing activity. You need someone accountable for results.
Fractional CMO Services Without the Full-Time Salary
A fractional CMO gives you senior marketing leadership for part of the week: strategy, team direction, budget decisions and accountability for pipeline. Daniel Elliott brings more than 40 years of marketing experience and over 7,000 products brought to market.
Book a strategy call →Call (855) GET-BIZZBook a fractional CMO callWe’ll talk through your goals, team and budget, and whether fractional leadership is the right fit.Call: (855) GET-BIZZEmail: inforequest@leadbuildermarketing.com14580 E. Beltwood Parkway #103Dallas, TX 75244
01 / EXPERIENCE40+Years in marketing
Strategy, creative and production led by founder Daniel Elliott.
02 / WEB850+Websites producedConversion-focused sites built and launched since 2002.
03 / LAUNCHES7,000+Products to marketBrand, packaging and campaign work across categories.
04 / STUDIODFWIn-house studioVideo and photo production at our Dallas studio.
When it makes sense
Senior leadership when a full-time CMO doesn’t fit.
Growing companies often reach the point where marketing needs a leader, but a full-time executive hire is too slow, too expensive or too early. A fractional CMO fills that gap: someone who sets the strategy, directs the work and answers for the results.
01 / STRATEGYMarketing strategy
Positioning, target markets, channel plan and budget tied to revenue goals.
02 / TEAMTeam and vendor directionLead your internal team and agencies so everyone works toward the same numbers.
03 / PIPELINESales alignmentShared definitions, lead handoff and reporting that marketing and sales both trust.
04 / EXECUTIONHands-on when neededWebsites, SEO, video and campaigns produced by the Appture team under one roof.
What a fractional CMO doesStrategy, direction and accountability.
Every engagement is shaped around your business. Most include:
- A marketing audit and 90-day plan- Monthly budget and channel decisions
- Weekly or biweekly leadership meetings
- Pipeline and revenue reporting to ownership
- Hiring and vendor recommendations
Why ApptureA leader with a production team behind him.
Most fractional CMOs hand you a plan and leave the execution to someone else. Ours comes with a team that builds the websites, SEO programs, video and campaigns.
40+ yearsMarketing and creative leadership across B2B, government, healthcare and consumer markets.
850+ websitesBuilt and launched since 2002.
7,000+ productsBrought to market across categories.
Dallas studioIn-house video and photo production in Dallas–Fort Worth.
How it works
From first call to measurable results.
- Month 1AssessAudit your marketing, team, tools and numbers, and set targets.
- Month 2–3Plan and fix
90-day plan, quick wins and the foundation work that’s been put off.
- OngoingLead
Run the plan, direct the team and report on pipeline every month.
Frequently asked questions
Questions buyers ask us.
What is a fractional CMO?A fractional CMO is a senior marketing executive who works with your company part-time, usually on a monthly retainer, to lead strategy, direct the team and own marketing results.
How is a fractional CMO different from an agency?An agency executes work. A fractional CMO leads the strategy and is accountable for results, including directing agencies. With Appture, you get both.
How much time does a fractional CMO spend with us?It depends on your needs. We’ll recommend a level of involvement after the first conversation.
Do you work with companies outside Dallas?Yes. We’re based in Dallas–Fort Worth and work with companies across the country.
Who will be our fractional CMO?Daniel Elliott, founder of Appture Digital Media.
Need marketing leadership without the full-time hire?
Book a call with Daniel. We’ll talk through where marketing is today and what it should produce.
Visit our Dallas studio: 14580 E. Beltwood Parkway #103, Dallas, TX 75244Book a strategy call →Call (855) GET-BIZZNext step
See what it costs.
Current packages and pricing for websites, SEO, video and maintenance are on our pricing page, or book a call and we’ll scope it with you.
View pricing →Related services- Fractional CMO in Dallas: What to Know- B2B Marketing Agency
- B2B Lead Generation Agency
- Meet Founder Daniel Elliott
- Pricing
Written by Daniel Elliott
Founder & Principal,
Appture Digital Media
Daniel Elliott has spent more than 40 years in marketing and creative work, bringing over 7,000 products to market
and producing more than 850 websites since 2002. He builds conversion-focused websites, B2B lead-generation systems,
SEO and AI-search programs, and video for companies across Dallas–Fort Worth.
Full Bio
YouTube
Book a Strategy Call https://www.leadbuildermarketing.com/fractional-cmo-services/
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