Appture Digital Media

The preference of iOS for smart phones in the United States is underpinned by unmatched user experience, application quality and performance, and a security framework. Apple’s development environment puts extensive emphasis on user experience. Even technologies used to develop an iOS app, such as Swift, prioritize performance, safety, and error handling. All these parameters suggest a sense of exclusivity that iOS apps offer. With that sense of exclusivity comes a differential rate card for app development. If the app incorporates basic features like a search bar, user login, and much more, it can require a capital investment of around $60,000 USD. Since the complexity of the features is directly proportional to the cost, the estimated expense of an advanced iPhone app can be around $200,000 USD or more. Factors Influencing the Custom iPhone App Development Cost Incorporating extra features in the app to meet the demands of users and businesses is possible. Consequently, your iOS app s...

Any organization thinking that email as an ancient marketing tool isn’t aware that 59% of B2B businesses’ best revenue generation channel is email marketing. Well-structured emails combined with an appropriate market research are the cornerstone of a prosperous email marketing campaign. In the present-day heavily active digital marketing space, email acquisition strategy is all about engaging with clients who want to learn more about your offerings. Our article focuses on 12 innovative and compelling email acquisition strategies to develop a strong email list—a list that is not all about quantity but also contains quality contacts . Using all the strategies that the article will take you through, your organization can master the art of attracting the correct subscribers. Sounds good? Excellent, let’s get into it!   What is Email Acquisition? The technique of developing your email list with clients who are honestly interested in what your venture’s offers is called email acquisit...

Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with the Digital Markets Act (DMA) in March. Consent Mode v2 introduced two new parameters:  - ad_user_data , which ​​sets consent for sending user data related to advertising to Google.   - ad_personalization , which sets consent for personalized advertising.  This launch caused a frenzy among PPC marketers to ensure compliance before the deadline. However, a significant number of advertisers have not adopted consent mode, and their ad accounts are at risk of penalization. Below are four ways to check your current Google consent mode configuration. 1. Check your consent mode configuration in Google Ads The first and simplest place to start your checks is within Google Ads itself. Within your ad account, navigate to Tools and Settings > Measurement > Conversions > Diagnostics. If consent mode is active...

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature. The new capabilities require users to opt-in. Adjusting AI Overviews Coming to Search Labs is the ability to adjust the AI Overviews to “simplify the language or break it down in more detail,” Liz Reid, the head of Google Search, explained . Clicking on “Simplier” will give users a more basic AI Overview response; clicking on “Break it down” will provide a much more detailed response. This functionality refines search results without requiring multiple searches in the same search session. Here is how it looks: Refining AI Overviews is coming soon to Search Labs for English-language queries in the U.S. Multistep reasoni...