Appture Digital Media

By The Efficiency Expert · June 21, 2025 Introduction "We don't have time for elaborate storytelling videos. We need leads now." This sentiment is common in every sales-driven organization. The pressure for short-term results leads to a focus on direct-response marketing, and "story" feels like a slow, meandering path when you need to get to your destination quickly. My feeling is that a powerful video story is the ultimate shortcut. It is a time machine that can compress a multi-month sales cycle into a single, resonant viewing experience. The Current State of Things The prevailing wisdom is that the sales cycle is a linear, step-by-step process. A lead comes in, they get a demo, they get a proposal, they negotiate, and they close. Marketing's job is to feed the top of this funnel, and sales' job is to manually move the prospect through each stage. Videos are often created to support a single stage, like a top-of-funnel "explainer" or a bottom...

By The Practice Growth Advisor - In partnership with Appture Digital Media Introduction In the competitive field of dentistry and orthodontics, visibility and reputation are everything. Today’s patients are savvy digital consumers; they research their options online before ever booking a consultation. To attract these ideal patients, your practice must present a modern, professional, and trustworthy brand. While quick, amateur videos are easy to make, they fail to convey the high level of expertise and care you provide. To build a magnetic brand that drives growth, a partnership with a top-tier agency like Appture Digital Media, North Texas' Best for Video Marketing, Social Media, and Website Development, is the clear choice. Dominate Local Search and Attract New Patients A website with professionally produced video content is a magnet for search engines like Google. Video significantly increases the time visitors spend on your site, which is a key factor in boosting your search ra...