Appture Digital Media

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that can succeed At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. 1. Find decision-makers: Discover who calls the shots Start by identifying all the key influencers and decision-makers within the organization. You can check out the company’s org chart to figure out who’s who and who calls the shots on projects that impact SEO. The executive team will likely be at the top of your list. But, we recommend working your way up to getting buy-in from executives by first working cross-functionally with decision-makers in engineering, product, editorial, marketing, or web accessibility teams. They can each help you impleme...

If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for. Below are a few simple SEO tips to help you do that.  1. Rank faster by picking easier keywords Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five with few backlinks, that’s usually a sign of a keyword that’s easy to rank for. Here’s how to find these keywords: - Go to Ahrefs’ Keywords Explorer - Enter a broad topic - Go to the Matching terms report - Set the Keyword Difficulty (KD) filter to ≤10 - Set the “Lowest DR” filter (top 5) to your site’s DR (you can check this in Site Explorer ) For example, the top-ranking page for “ski helmet headphones” has one website linking to it and lives on a DR 19 website: " data-srcset="https://www.leadbuildermarketing.com/wp-content/uploads/2023/06/image4-7.png 1642w, https://ahrefs.com/blog/wp-content/uploads/2023/06/image4-7-680x114.png 680w, https://ahrefs...

Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had blossomed into a lucrative six-figure business . As of 2024, Nourish Move Love reaches an estimated 180k monthly visitors from search and is a thriving small business. In this article, you’ll learn what small business SEO is and its benefits. Then, you’ll find ten tips to improve the SEO of your small business website. What Is Small Business SEO? Small business SEO involves optimizing your website’s content and structure to attract traffic through search engines like Google. This helps you gain visibility, generate more sales, and grow your business. Small business SEO is a subset of general SEO . But with more targeted, niche-specific keywords and...

For businesses seeking to boost their brand, few things are as impactful as top-tier media exposure. Yet few things are as difficult to achieve as this exposure, and unfortunately, there are no shortcuts. Even long-time public relations professionals with excellent contacts cannot guarantee quick access to top-tier opportunities, though some practices can streamline the process. One of the best places to focus your energy if you are seeking top-tier placements is pitching . A great pitching process can unlock the door to top-tier media exposure, ensuring that you get noticed by the people who are crafting top-tier coverage, as well as reveal fresh opportunities that others have yet to discover. Pitching 101 A pitch is what lets the media know you have a story worth telling . It explains who your client is, highlighting their expertise and the unique voice they bring to key topics, and positions your client as someone who can add value to trending conversations. A well-crafted pitch wil...

It's easy to feel like the human element of writing might be lost as artificial intelligence (AI) becomes more prevalent in content creation. While AI offers tools to boost productivity and even generate content, keeping your personal touch is key to creating engaging and authentic material. This article explores how to balance AI with your creativity, ensuring your unique voice shines through. - Understand AI's Role AI tools can help generate ideas, draft content, and optimize for search, making content creation faster. However, AI lacks the human understanding of emotions, context, and cultural insights. Recognizing these limitations allows you to use AI as a supportive tool, not a replacement for creativity. Use AI for Repetitive Tasks AI excels at repetitive tasks but falls short with original thought, humor, and storytelling. Delegate routine tasks to AI, freeing up your time to focus on creative elements. Automate research: Use AI to gather information and analyze tren...

Brandweek: Where Marketing Leaders Converge Brandweek, the premier event for marketing innovation and problem-solving, is set to take place September 23-26 in Phoenix, Arizona. With keynote sessions, workshops, and networking opportunities featuring C-suite executives from leading brands, Brandweek offers an unparalleled platform to elevate your marketing strategies. Register today to secure your spot. Commerce Video Ads: Navigating the High-Stakes Landscape Recent data from an IAB study reveals that commerce video ads, defined as video advertising that drives consumer action, present both significant opportunities and challenges. While 95% of advertisers surveyed are utilizing this format, the research uncovers key misconceptions that could hinder their success. Key Findings: Influencer Impact: While advertisers express concern about maintaining brand consistency with influencer-created content, consumers find it highly persuasive. Duration Dynamics: Advertisers are prioritizi...

Kick The Crap Out of Your Enemies. Appture Digital, Striking Fear In the Competition for 30 Years Don't Worry, It'll Only Hurt for A Minute. Social Media and Search Marketing. Time was, when "being social" meant cocktail hours and polite conversation. Now, it's all about revenue. Social media marketing, is a powerful tool of promotion. Social media marketing allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help. Read More... Website Make-Overs Like Botox For HTML If your web design is also out-of-date your web platform may be as well. Fear not, this is the time to upgrade for...

Discovering your competitors' keywords is a crucial step in crafting a winning SEO strategy. Why? Because it reveals what's already working for others in your niche, highlights untapped opportunities, and exposes gaps in your own approach. At Appture Digital, we've gained valuable insights by analyzing the keywords of industry leaders like Ahrefs, Moz, and Semrush for years. This has led to numerous opportunities for growth. For instance, we found that Ahrefs receives an estimated 2.5k monthly organic visits from the keyword "website authority checker." But that's just a small piece of the puzzle. The entire page targeting this term actually ranks for over 1.7k keywords, driving an estimated 30k monthly organic visits. This clearly demonstrates significant user interest. So, what did we do? We launched a free tool with a supporting blog post on the very same topic. Now, our page ranks for 1,000 queries and receives over 13k monthly clicks from Google. That...

Data is the New Gold Rush: Why AI-Powered BI is a Game-Changer Let's face it—data has become the new gold rush. While most of us are hoarding photos of our cats, businesses are mining data to gain insights that could make or break them. And if you think business intelligence (BI) was impressive before, toss some artificial intelligence (AI) into the mix, and you've got a recipe for innovation that's shaking things up faster than your favorite barista making a caramel macchiato. So, grab your coffee (or chai, no judgment here), and let's talk about how AI-powered BI is transforming businesses—and why it's as exciting as bingeing the latest Netflix thriller. What Makes AI-Enhanced BI So Cool? Imagine your BI tools are like your gym trainer: they give you data-driven advice, but it's up to you to lift those weights. Now, with AI, your trainer also knows what you ate for breakfast, how much sleep you got, and whether Mercury is in retrograde. It's the difference...

Want More Traffic? Optimize Your URL Slugs! Want to get more eyes on your content and attract the right audience without spending a dime on ads? You'll need to optimize your platform, and that includes crafting SEO-friendly URL slugs. Think of URL slugs as your page's unique ID – they help visitors find what they're looking for and let search engines know what your page is all about. A killer URL slug can seriously boost your search engine rankings. But here's the thing: many folks just stick with the automatic URLs, and that's a missed opportunity! A poorly designed URL can make it tough for people to find your content. https://www.leadbuildermarketing.com/how-to-generate-an-effective-url-slug-for-seo/

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Google’s 3-Pack when prospective customers in their area search for “plumbing company” and other related keywords. And they have notably more reviews than the competition. Their site also ranks for 3K keywords. This helps Deer Valley Plumbing Contractors drive 2.7K organic visits to their website each month. Traffic that would cost an estimated $44.7K per month in Google Ads. The best part? With SEO for plumbers, your business can achieve similar—or better—results. In this guide, you’ll learn SEO fundamentals that’ll help your site rank higher, from local search to link-building. But first, let’s start with a quick overview of what exactly plumbing SEO is. What Is Plumbing SEO? Plumbing SEO is a set of practices that increase a pl...