Appture Digital Media

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically. For instance, here’s a popular SEO guarantee:  And another possibly too-good-to-be-true guarantee:  Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄  Sarcasm aside, I get it.  As a business owner, guarantees like this offer peace of mind that your limited marketing budget won’t be wasted. So, here’s everything you need to know to avoid the risky types of SEO guarantees that are nothing more than thinly veiled scams.  I’ll also share the only type of SEO performance guarantee that’s not a scam so keep your eyes peeled.  In fact, it’s the only lawyer-approved SEO guarantee I’ve ever come across. Why you should avoid most guaranteed SEO services Although there is at least one legitimate option for gua...

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors ). By focusing on these less competitive terms, you can achieve higher search engine rankings faster and with less effort; and the higher the rankings, generally the more traffic lands on your site. This makes low-competition keywords a perfect SEO tactic for new sites and sites without a strong backlink profile . To illustrate our results, here’s a heatmap showing the relationship between keyword difficulty and Google rankings for nearly 200 pages from our SEO glossary content project. The number of keywords in the top 10 goes dramatically down with each k...

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO toolkit, too? We’ve tested several options on the market. Here are our top eight picks for SEO AI tools. What Is the Best AI SEO Software? - ChatGPT – Best overall AI SEO tool - Semrush – Best for customized SEO insights - MarketMuse – Best for content strategy - Frase – Best for content optimization - Shopify Magic – Best for ecommerce SEO - Yext – Best for voice search optimization - Alli AI – Best for technical SEO optimization - Localo – Best for local SEO #1 ChatGPT Best AI SEO tool overall ChatGPT is an AI-powered language model that simulates human-like interactions using advanced machine learning. It’s basically the S...

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover: - Types of data you can access , such as traffic volume, trends, organic and paid keywords, and audience insights. - Practical use cases , including benchmarking, tracking progress, identifying content gaps, boosting your SEO and SEM , and negotiating budgets. - Last but not least, how this data is gathered and its reliability. - Open Ahrefs’ Site Explorer and enter your domain. - Go to the Organic competitors report. - Open Site Explorer and enter your competitor’s domain. - Go to the Site structure report. - Go to Site Explorer and enter your competitor’s domain. - Go to the Top pages report. - Top-performing keywords and “steal” some of their...

Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through a 7-step process to do exactly that. 2. Make sure you can realistically deliver ROI over the project timeline In many cases, the timeline will be decided for you by your boss or client. For instance, if you take on a client with a six-month contract, that’s the timeframe in which you generally have to deliver results.  The question at this stage is whether it’s possible to reach your performance goal in that time.  Truthfully, there’s no way to know for sure, but you can look to your competitors for an idea.  Sure, you have no idea what their SEO budgets are (they could be spending 10x what you are), but if you see multiple competitors of a similar caliber getting similar results over a similar timeframe, that’s a good sign.  For instance, in its first six months of SE...

If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason.  AI technology will set the trajectory of nearly every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world we see today will be seamlessly woven together with AI. With that imminent future in mind, it’s important to discuss how we use generative AI effectively. My agency has dealt with clients on both ends of the AI spectrum. Some wish to avoid it in their content production at all costs, while others think it can do everything for them. Unfortunately, neither is true. This begs the question, “How should we use AI for our SEO content production?” Here are six principles to ensure you’re getting the most out of the technology while still producing effective, Google-friendly content.  1. Know yo...

Sending out a press release is easier done today than ever before. Automated press release platforms streamline the entire process, leveraging artificial intelligence to fine-tune releases and automation tools to direct them to relevant targets. When it comes to getting out a release, today’s publicists seem to have everything they need to achieve maximum efficiency. However, just because a process is efficient doesn’t necessarily mean it is effective. As the myriad challenges involved with getting out press releases have declined, the volume of press releases peppering news outlets has only risen. Statistics show that some journalists receive over a dozen different press releases each day, meaning their chances of finding yours in the ever-expanding flow is the equivalent of finding a needle in a haystack. But what if you were able to keep the needle out of the haystack, engineering your press release process in a way that would capture media attention? It would be the best of both w...

For businesses seeking to boost their brand, few things are as impactful as top-tier media exposure. Yet few things are as difficult to achieve as this exposure, and unfortunately, there are no shortcuts. Even long-time public relations professionals with excellent contacts cannot guarantee quick access to top-tier opportunities, though some practices can streamline the process. One of the best places to focus your energy if you are seeking top-tier placements is pitching . A great pitching process can unlock the door to top-tier media exposure, ensuring that you get noticed by the people who are crafting top-tier coverage, as well as reveal fresh opportunities that others have yet to discover. Pitching 101 A pitch is what lets the media know you have a story worth telling . It explains who your client is, highlighting their expertise and the unique voice they bring to key topics, and positions your client as someone who can add value to trending conversations. A well-crafted pitch wil...