Appture Digital Media

Template #1: The How-to Video The How-to Video is just like it sounds… It’s a video that shows someone how to do something, like bake a cake or do a pushup. For many businesses, how-to videos will be your bread-and-butter. In fact, how-to videos are like a video version of blog content. They’re not designed to convert people right then and there. But how-to videos ARE great for getting your brand in front of potential customers. So, along with product demos, I recommend using them in your video marketing. Here’s the template: Let’s break each element down. Intro=Video Preview The main goal of your preview is to let your viewer know they’re in the right place. In other words: There’s no need to tell people why your topic is important. If they landed on your video, they already know it’s important. This is a mistake I made a lot with my early videos. Instead of jumping right into the content, I’d go into a long backstory. Spoiler alert: people HATED these intr...

This bad news is something all marketers have already heard and accepted: Consumer attention span is super short, which makes it super challenging to engage them. And yet, the good news is also here: Attention span is evolving, which means you have the instrument to move the needle and win those bloody battles in the endless war for customer interest and loyalty. This instrument is a combination of compelling narrative and stimulating visuals we all know as video storytelling . Competition is super high and game-changing these days. Everyone makes videos. Tons of guides on video marketing and storytelling are available and even baby brands want to bite off a piece of this trend in the hope of gain. At the same time, consumers spend 100 minutes each day watching online videos, which makes them oversaturated, emotionally intelligent, and therefore super hard to impress with your video stories. If you want to win this war, it’s time to go the extra mile with video making. Below are the f...

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years. About 85% of internet users in the US watched online videos in 2018, and a  majority of internet users say that the trend of watching more online videos will continue, even after the COVID-19 outbreak ends. With so much video content being uploaded by the minute — over 500 hours on YouTube in 2019 — it’s going to be difficult to stand out from the crowd. As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. Click To Tweet To do so, you need to create stellar videos . How can you do so? You need to understand the key elements of ...

assetnote-team-zoom-rce Building a top-notch marketing team that efficiently meets business goals requires constant scouting for the brightest B2B marketing talent. So, if you want to tap this elusive category of talent that is both analytically gifted and creatively skilled, then you need to optimize your recruitment and selection process on an ongoing basis. Follow these 7 steps during your search to spot and source top-choice marketing talent: 1 – Identify Your Needs Before you start headhunting make sure you’ve clearly understood the specific needs of your B2B marketing team . List down all the responsibilities your potential employees will be performing and audit the skills and experience that the current team has. This will help you identify the skills that are entirely missing at the moment or need massive improvement so you can complete your current marketing lineup. These insights coupled with the growth you expect in the coming years will make your search more focused, ...

It seems every day a new marketing term is introduced. And, while new terms are continually invented, old ones never stop evolving. Exhibit A: Demand marketing. While the real definition of demand marketing hasn’t changed much, people use the phrase to refer to all different kinds of marketing. Some may suggest that bringing clarity to marketing terms is an important exercise, and others might claim that it doesn’t matter. Savvy marketers understand the importance of using marketing terms the right way. In the B2B space, misunderstandings can be costly. And, the best way to avoid a misunderstanding is to have a clear understanding up front. And this pursuit of clarity is why we are often asked questions like, “what is demand marketing, exactly?” What is Demand Marketing? Demand generation creates a want for a brand’s products or services – demand generation is focused on the progression of this “want.” A lead doesn’t signify demand; it simply shows initial interest. Sales pipeline ...

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions.   Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends , video content represents a majority share of internet traffic and is forecasted to grow to 82% of all internet traffic by 2021, according to Cisco’s annual Visual Network Index (VNI) forecast . Fast facts about video When creating your video content strategy, keep in mind: - 55% of people closely pay attention to videos, which is higher than any other type of content ( Hubspot ) - Videos up to 2 minutes long receive the most engagement ( Wistia ) - 85% of Facebooks videos are watched without sound ( Digiday ), so consider including captions. This can increase your video’s view time by 12% ( Facebook ) - Feature your branding in your thumbnails and throughout the video with lower...

If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates , you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past. In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. Diagnosing organic traffic drops First, it’s important to understand why you’re losing traffic. This is a good article that goes into greater depth on how to determine the real reason for a traffic drop (or flattening) which may be: - A loss in rank due to algorithm updates. - A drop in impressions due to a change in what’s displayed in search results (such as ads and search features like featured snippets, people also ask, etc.). - A drop in click-through r...

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Internet search results are the primary source for product discovery among B2B buyers in the US ( Statista ) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows. Here’s a complete breakdown of the most popular channels for B2B product discovery: Channel Share of B2B Buyers Internet Search Results 66% Online Marketplaces 50% Product Catalog 43% Industry Associations 42% Online Adverts 35% Referrals 33% Industry Publications 29% Physical Advertising 24% Trade Shows 23% Social Media Advertising 23% TV Advertising 14% SEO is the most used marketing tactic among B2B companies ( Sagefrog ) Among surveyed B2B marketers, 49% of respondents claim to imp...

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target keyword, “link building for SEO.” As you can see, excellent pillar page content helps boost your website’s visibility on Google. That’s why creating it should be an integral part of your content marketing strategy . That’s what you’ll learn about today. We’ll cover: - - What pillar pages are - How they help with SEO - How to create pillar pages, step by step - Examples of effective pillar pages What Are Pillar Pages? Pillar pages—or pillar posts—contain content that comprehensively covers a broad topic. They serve as a central hub that provides an in-depth overview and, importantly, links to more detailed pages known as cluster pages. These cluster pages cover su...